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Research papers

Webinars

Webinars

CLIENT TALK SHOW

Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021

Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020

Videos

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020

Videos

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 16, 2020

Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020

Webinars

Future of market research

How do clients see the future of research? Will research remain the voice of the consumers central to the decision making process inside organisations? What is the future role of the client side researcher? These and many other questions on the...

Catalogue: Webinars 2016
Authors: Finn Raben, Madhumita Chakraborty, Joachim Rittchen, Christian Kurz
June 15, 2016

Research papers

The other side of the coin (Spanish)

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
June 15, 1997